Sport Management

back to Careers and KU Majors

The School of Education & Human Sciences offers a BS in Sport Management, as well as a MSE and a PhD.  Students who complete the degree requirements for Sport Management are qualified to work in management-related positions at the collegiate and professional sports levels. The individual would also be trained to work in companies that manufacture, distribute or sell sporting equipment. The individual would be qualified to seek management positions in commercial, corporate, and private fitness facilities and companies.

Sport Management Program website

Sample of Related Skills

  • Demonstrate an understanding of the principles of finance, and the economics of sport as they fit into national and international economies
  • Demonstrate the ability to communicate with various public and professional audiences through written texts, oral discussions, and multi-media presentations 
  • Demonstrate skill in the application of the basic principles of interpersonal and mass communications through interaction with internal and external sport publics
  • Demonstrate essential management and business related skills in the work place
  • Demonstrate understanding of the critical social, psychological, and philosophical base issues of the sport environment
  • Demonstrate the ability to assume leadership roles in various professional settings and work effectively with diverse groups and organizations seeking to improve the performance of those they lead
  • Understand, anticipate and assess emerging trends and initiatives in the sport environment

Popular Career Paths

Amateur and Professional Sport Management: Involves the management of youth, high school, intercollegiate, Olympic and professional sports

Sales and Merchandising: Includes the manufacturing, distribution and sales of sporting equipment, merchandise and apparel

Facilities Management: Involves the management of commercial, corporate, and private fitness and recreation facilities and companies as well as local city and county parks & recreation departments

Communications/Media: Involves marketing, advertising, and public relations of sports teams and athletes, as well as print and broadcast journalism

Jobs to Consider

Activities Director

Athletic Director


Compliance Officer

Concessions Manager

Director of Intramural Sports

Director of Merchandising

Director of Promotions

Director of Recreation Services

Equipment Manager

Employee Fitness Director

Health Club/Training Center Manager

Product Development Specialist

Product Distributor

Public Relations Specialist


Retail Manager


Scouting Agent

Sports Agent

Sports and Fitness Program Coordinator

Sports Official

Stadium/Arena/Facilities Manager

Student-Athlete Adviser

Ticket Sales Manager

Tournament Director


Places to Seek Employment

Arenas, Auditoriums, Stadiums

Parks and Recreation Departments

Athletic Departments

Community Centers

Corporate Health Centers

Exercise Equipment Manufacturers

Health and Fitness Clubs

High Schools and Middle Schools

Newspapers, Magazines

Olympic Training Centers

Sports Teams and Leagues

Professional Athletes

Fitness/Sports Organizations

Radio Stations/Television Stations

Recreation Centers

Recreational Organizations

Recreational Sport Leagues

Regional Sport Commissions

Sport Associations

Sport Camps

Sport Clinics

Sport Facilities

Sport Marketing Firms/Departments

Sport-Related Internet Sites

Sporting Goods Manufacturers/Stores

Youth Sport Organizations


View specific employers by state.

Employment Strategies

  1. Gain direct experience within the areas that interest you most through research projects, independent study, internships, part-time jobs, student organization involvement, or volunteering.
  2. Register for and subscribe to the Internship Newsletter to receive automated weekly emails with specific internship information.
  3. Become involved in sport management programming on campus through resources like KU Recreation Services or KU Athletics.
  4. Consider joining sport management-related professional associations and, if possible, attend local and/or regional conferences to make connections with professionals working in your field of interest.
  5. Develop your resume and tailor it to your area(s) of interest: sample resume (pdf).
  6. Develop strong interpersonal skills.
  7. Consider getting involved with a student organization at KU related to your area of interest, such as: Sports Management Club, Sports Marketing Club, KU Intramurals, and KU Sports Clubs.

Job and Internship Resources

The quick link for this page is

Go back to Careers & KU Majors homepage.

Job & Internship Listings
University Career Center
Over 10,000 jobs and internships are posted on annually.
Over 1,800 employers post jobs and internships on each year.
Have you found your community? Over 4,200 students are exploring career pathways through KU career communities.
The P.H.O.G. offers free professional clothing for any KU student preparing for a career event, interview, or workplace.
More than 600 employers visit campus each year to recruit Jayhawks.
More than 1,000 students enroll in career classes annually.
HawkQuest was a runner-up for NACE’s Technology Award in 2018.
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.