Strategic Communications

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The School of Journalism and Mass Communication offers a BS in Strategic Communications, as well as a MSJ, MSJ-IMC, MS/JD, and a PhD. This prepares students to work in media sales and management and marketing communications fields, including advertising and public relations. At the capstone level, students apply their learning to professional practice in media sales and management or strategic campaign development. If you can see yourself developing advertising, marketing, or public relations campaigns, selling ideas, developing promotions for clients who have products or services to sell, or working for corporations, governments, profit or non-profit agencies, you will choose the Strategic Communication track.

School of Journalism and Mass Communication website

Journalism Career Center



Sample of Related Skills

  • Learn the theory and practice of professional communication
  • Understand the theoretical foundations underlying persuasive messaging
  • Conduct detailed, extensive, and accurate audience analyses
  • Employ basic techniques for data gathering, analysis and statistics
  • Develop core skills in writing, editing, storytelling, and design
  • Apply communication concepts and theories to address everyday dilemmas within the dimensions of ethics, society, law, technology, relationships, and culture
  • Demonstrate oral communication skills including public speaking, advanced decision-making, and negotiation and collaboration

Popular Career Paths

Corporate Communications: Involves careers that help "get the word out" in the corporate community to the public through public relations, training, and relationship building.

Consumer Communications: Concerns providing information to the consumer or customer to generate revenue.

Media: Focuses on spreading various broad messages through various methods and outlets to reach a large number of people.

Communication Disorders: Involves working with people who have one or more communication disorders to assist them in effectively communicating.

Writing: Allows individuals to express themselves through communication and provide entertainment and/or provide necessary or informative information the public through a variety of resources such as books, magazines, newspapers, or websites.

Explore More Career Paths

  • Exploring Careers and Jobs in Marketing - an article with helpful information on exploring marketing as a career
  • - contains a variety of career ideas for students majoring in communications, advertising, or journalism with descriptions of occupations

Jobs to Consider

Advertising Assistant

Advertising Sales Manager

Brand Manager

Campaign Manager

Community Relations Specialist


Corporate Trainer

Development/Fundraising Manager

Event Planner


Human Resources Specialist

Marketing Manager

Market Researcher

Media Buyer

Media Planner

Media Relations Manager

Print Production Manager

Promotional Campaign Developer


Public Relations Manager

Speech Writer

Places to Seek Employment

Advertising, Marketing, Public Relations Firms

Alumni Associations

Chambers of Commerce

Consulting Firms

Corporate Companies

Institutions of Higher Education

Event Venues

Local, State, and Federal Government Agencies

Employment Strategies

  1. Identify areas of interest and your strengths in strategic communications so you can focus your academics and experiences toward these fields
  2. Become familiar with the required professional qualifications associated with careers that interest you (i.e., advanced degrees, licensure and/or certifications)
  3. Gain direct experience within the areas that interest you most through research projects, independent study, internships, part-time jobs, student organization involvement, or volunteering.
  4. Register for and subscribe to the Internship Newsletter to receive automated weekly emails with specific internship information.
  5. Consider joining a professional organization related to your area of interest and, if possible, attend local and/or regional conferences to make connections with professionals working in your field
  6. Earn a minor or take additional coursework outside your major when relevant to your career goals
  7. Maintain a strong GPA if you are considering pursuing graduate or professional education
  8. Consider getting involved with a student organization at KU related to your area of interest, such as: Advertising Club, Marketing Club, Sports Marketing Club, Student Ambassadors, and University Daily Kansan

Job and Internship Search Resources

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