Marketing


As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important to develop skills in all areas and gain experience to gauge your interests. 
 
Marketing Department website

Sample of Related Skills

  • Understand social, legal, ethical, and technological forces on marketing decision-making  
     
  • Appreciate the global nature of marketing and appropriate measures to operate effectively in international settings  
     
  • Create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness  
     
  • Communicate the unique marketing mixes and selling propositions for specific product offerings  
     
  • Construct written sales plans and a professional interactive oral sales presentation  
     
  • Formulate marketing strategies that incorporate psychological and sociological factors which influence consumers 

Popular Career Paths

Sales: Involves recommending products based on customers' needs, answering questions about the products they sell, demonstrating products and processing sales

Brand Management: Entails planning and directing the entire marketing program for a given product or group of products

Marketing Research: Involves providing information businesses need to make sound decisions about the marketing of their products

Retail: Includes sales, buying, distribution, and staff functions such as advertising and marketing research

Advertising: Involves strategic planning and implementation in a highly competitive, fast-paced environment 

Jobs to Consider

Places to Seek Employment

  • For-Profit Organizations
  • Consumer Products Groups
  • Financial Services Firms
  • Advertising Firms
  • Market Research Firms
  • Consulting Firms
  • Public Relations Firms
  • Educational Groups
  • Government Institutions
  • Print and Electronic Media Companies
  • Entertainment Companies
  • Small and Medium-sized Enterprises
  • Government Agencies
  • Non-Profit Organizations

Job and Internship Search Resources


Career Exploration Hub

Employment Strategies

  1. Identify areas of interest related to your major so you can focus your academics and experiences towards these fields. 
     
  2. Gain direct experience within the areas that interest you most through research projects, independent studies, internshipspart-time jobsstudent organization involvement, or volunteering
     
  3. Register for Hire Jayhawks and subscribe to the Internship Newsletter to receive automated weekly emails with specific internship information. 
     
  4. Consider joining a professional organization related to your area of interest, and, if possible, attend local and/or regional conferences to make connections with professionals working in your field. 
     
  5. Practice interviewing on your own or by conducting a mock interview at the University Career Center. 
     
  6. Develop your resume and tailor it to your area(s) of interest.
     
  7. Earn a minor or take additional coursework outside your major when relevant to your career goals. 
     
  8. Complete an independent study to gain advanced research skills. 
     
  9. Maintain a strong GPA if you are considering pursuing graduate or professional school. 
     
  10. Consider getting involved with a student organization at KU related to your area of interest.