Marketing
As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important to develop skills in all areas and gain experience to gauge your interests.
Sample of Related Skills
- Understand social, legal, ethical, and technological forces on marketing decision-making
- Appreciate the global nature of marketing and appropriate measures to operate effectively in international settings
- Create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness
- Communicate the unique marketing mixes and selling propositions for specific product offerings
- Construct written sales plans and a professional interactive oral sales presentation
- Formulate marketing strategies that incorporate psychological and sociological factors which influence consumers
Popular Career Paths
Sales: Involves recommending products based on customers' needs, answering questions about the products they sell, demonstrating products and processing sales
Brand Management: Entails planning and directing the entire marketing program for a given product or group of products
Marketing Research: Involves providing information businesses need to make sound decisions about the marketing of their products
Retail: Includes sales, buying, distribution, and staff functions such as advertising and marketing research
Advertising: Involves strategic planning and implementation in a highly competitive, fast-paced environment
Jobs to Consider
Places to Seek Employment
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For-Profit Organizations Consumer Products Groups Financial Services Firms Advertising Firms Market Research Firms |
Consulting Firms Public Relations Firms Educational Groups Government Institutions Print and Electronic Media Companies |
Entertainment Companies Small and Medium-sized Enterprises Government Agencies Non-Profit Organizations
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View specific employers by state.
Employment Strategies
- Obtain experience through an internship or other relevant part-time or summer work.
- Conduct informational discussions with individuals from industry.
- Participate in a job shadowing experience through Jayhawks on the Job or a company visit through a Friday Field Trip. Both are programs coordinated through the BCS.
- Attend the Marketing Mixer held each fall and Business Career Fair events each September.
- Join the Marketing Club, PRSSA, or other student organizations that will facilitate career exploration.
- Seek leadership opportunities on campus.
- Engage in professional networking to enhance employment prospects.
- Develop skills including: customer focus, problem solving, self-direction, team orientation, analysis, and research.
Job and Internship Search Resources
- Markeingjobs.com - job board for marketing professionals
- Brand Republic - news site for marketing articles
- American Marketing Association - professional organization for marketing, includes a student job board
The quick link for this page is career.ku.edu/marketing.
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