Strategic Communications

The School of Journalism and Mass Communication offers a BS in Strategic Communications, as well as a MSJ, MSJ-IMC, MS/JD, and a PhD. This prepares students to work in media sales and management and marketing communications fields, including advertising and public relations. At the capstone level, students apply their learning to professional practice in media sales and management or strategic campaign development. If you can see yourself developing advertising, marketing, or public relations campaigns, selling ideas, developing promotions for clients who have products or services to sell, or working for corporations, governments, profit or non-profit agencies, you will choose the Strategic Communication track.

School of Journalism and Mass Communication website

Sample of Related Skills

  • Learn the theory and practice of professional communication 
  • Understand the theoretical foundations underlying persuasive messaging  
  • Conduct detailed, extensive, and accurate audience analyses 
  • Employ basic techniques for data gathering, analysis and statistics 
  • Develop core skills in writing, editing, storytelling, and design 
  • Apply communication concepts and theories to address everyday dilemmas within the dimensions of ethics, society, law, technology, relationships, and culture  
  • Demonstrate oral communication skills including public speaking, advanced decision-making, and negotiation and collaboration 

Popular Career Paths

Corporate Communications: Involves careers that help "get the word out" in the corporate community to the public through public relations, training, and relationship building.

Consumer Communications: Concerns providing information to the consumer or customer to generate revenue.

Media: Focuses on spreading various broad messages through various methods and outlets to reach a large number of people.

Communication Disorders: Involves working with people who have one or more communication disorders to assist them in effectively communicating.

Writing: Allows individuals to express themselves through communication and provide entertainment and/or provide necessary or informative information the public through a variety of resources such as books, magazines, newspapers, or websites. 

Explore More Career Paths

  • Exploring Careers and Jobs in Marketing - an article with helpful information on exploring marketing as a career 
  • My Plan - contains a variety of career ideas for students majoring in communications, advertising, or journalism with descriptions of occupations 

Jobs to Consider

Places to Seek Employment

  • Advertising, Marketing, Public Relations Firms
  • Alumni Associations
  • Chambers of Commerce
  • Consulting Firms
  • Corporate Companies
  • Institutions of Higher Education
  • Event Venues
  • Local, State, and Federal Government Agencies 

Job and Internship Search Resources

Career Exploration Hub

Employment Strategies

  1. Identify areas of interest related to your major so you can focus your academics and experiences towards these fields. 
  2. Gain direct experience within the areas that interest you most through research projects, independent studies, internshipspart-time jobsstudent organization involvement, or volunteering
  3. Register for Hire Jayhawks and subscribe to the Internship Newsletter to receive automated weekly emails with specific internship information. 
  4. Consider joining a professional organization related to your area of interest, and, if possible, attend local and/or regional conferences to make connections with professionals working in your field. 
  5. Practice interviewing on your own or by conducting a mock interview at the University Career Center. 
  6. Develop your resume and tailor it to your area(s) of interest.
  7. Earn a minor or take additional coursework outside your major when relevant to your career goals. 
  8. Complete an independent study to gain advanced research skills. 
  9. Maintain a strong GPA if you are considering pursuing graduate or professional school. 
  10. Consider getting involved with a student organization at KU related to your area of interest.